Video Mapping

Live Performance | Video | Visual Art

VM consists in adapting a video—previously created by means of image recording or synthesis techniques such as 3D renderings—to a specific surface, such as a facade, a cardboard cube or even a face.

What is projection mapping?

Firstly, let’s define what projection mapping is (also known as projection mapping). Projection mapping is a projection technique used to turn objects and elements into a display surface for video projection. This method appeared in the 2000’s and consists of projecting videos and visual animations by playing with their asperities thanks to one or more video projectors.
The objective of mapping is to create optical illusions by putting visual content on static volumes.

The projection surface is the fundamental distinction between 2D and 3D projection mapping.

Even though the nomenclature is not necessarily known from the public, examples that can be provided are self-explanatory.

Indeed, monumental mapping – projection of videos on monuments – is the most well-known video mapping form. It accounts for 3D elements and therefore uses 3D video mapping.

Huge Projection Mapping Projects

We know projection mapping can be applied to absolutely any physical element. Meaning anything from infinitely small to gigantely colossal. And for this latter part, the market is occupied by the AV big players.

They create massive works by combining several high-performance projectors for a single project. Both the visual rendering outstanding and financial expense are outstanding.

AV big players are, in general, technical providers who supply the essential technology for great experiences. They collaborate with creative agencies to create the audiovisual material that will be shown.

The agency is responsible for generating 3D material that will match the building flawlessly and exclusively. The agency is provided blueprints, prototypes, or designs in any format so that they should work on them before the event. The content development process is critical, and it is sometimes offered as a service by AV companies.